After a massive two-year rebound in concerts, Ticketmaster parent company Live Nation Entertainment Inc. is hoping to keep the momentum going for its top and bottom lines — in part via efforts to upsell customers on premium-tier offerings and to price tickets based more directly on concertgoer demand.
Source: https://www.marketwatch.com/story/live- ... topstories
Live Nation wants to price more concert tickets based on demand and add more VIP options
