Jerry West said he made ‘about 2 cents’ from being the NBA logo. The man who designed it tells us why he chose West.
Posted: Thu Jun 13, 2024 6:37 pm
During West’s lifetime, the NBA didn’t acknowledge it was his silhouette on the iconic logo. Branding legend Alan Siegel verified it Wednesday to MarketWatch.
Source: https://www.marketwatch.com/story/jerry ... topstories
Source: https://www.marketwatch.com/story/jerry ... topstories